That’s why clear and consistent communication is so important to us at HawkSEM. There are a lot of “experts” out there who take your money and…kinda disappear. So if you’ve been struggling to make your Google Ads campaigns work, it’s not your fault. To make matters worse, Google continues to shift toward a more “automated” platform - including the introduction of Performance Max, which makes it feel harder to stay in front of the right users.

And all that behavioral analysis translates into some crazy-effective targeting through their advertising platform (see: Google Ads).īut Google’s tendency to shake up its algorithm makes ranking highly on the SERP, organically and with paid ads alike, extra tricky.

And while there are plenty of PPC networks to choose from, Google owns the internet.įrom email and maps to Android phones and calendars, Google has endless insight into our personal values, biggest challenges, and recurring behaviors. When a user is ready to buy, they click the ads at the top of the search engine results page (SERP) - not the organic results.

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